Strawberry Days in Martell

The small, tasty berries have always been popular with young and old. Almost everyone loves strawberries, and the restaurants of the valley serve delicious dishes in which the sweet berries play the leading role. 

In addition, you can take part in numerous exciting activities during the Strawberry Days, where you can learn many interesting facts about the strawberry and its special characteristics. The programme includes workshops, guided hikes on the South Tyrolean Strawberry Trail, tours through the strawberry field, jam cooking classes, tastings and of course the farmers' market with festival on the last weekend in June. The traditional Strawberry Festival is held on 30 June.

Here you can find detailed information on the restaurants, dates, times and costs of the various activities. 

Strawberry growing in Martell

In the Martell Valley, strawberries are grown between 900 and 1,800 metres above sea level. The dry climate, the warm days and cool nights let the berries ripen relatively slowly, which gives them a very special aroma. 

Thanks to these climatic conditions, the strawberry harvest is usually still in full swing here, when it is already over in most other growing regions in Europe. If you want, you can taste and buy the red fruits directly at the South Tyrolean Strawberry World in Martell during the harvest season from June to September.